Computer Scientists - and Economists - have a habit of assuming that they just need to find the proper model for human behavior, and all the problems will be solved. That’s because that’s how it works in a science: you assume the rules don’t change in an arbitrary fashion. Humans, however, do. This makes any prediction of human behavior a statistical undertaking at best. Your success will be measured by how much better you compared to a random decision making process. At worst, the statistical anomaly completely wrecks your model - see the Black Swan Theory in Economics.