We need to re-think how we compute. Less is more. Pick a standard such as HTML5 and stick to it. No plugins. (Beyond page-agnostic browser functionality add-ons like Ad-Block Plus.) No background services, no download managers, no web-extending formats. If a stock browser less than three years old can’t render it, it isn’t the web. If it isn’t the web, we don’t code for it. JPG, PNG, and a handful of standardized other formats can be direct linked-to.
Sadly, as long as the marketing goons want their interactive/animated advertising, this will never happen.
